Our Story

Thoughtful clothing that feels as good as it looks.

Curated Labels

Welcome to MUY MIA Boutique, where timeless elegance meets sustainable sophistication. We take pride in curating a meticulously crafted collection of high-fashion garments from coveted European labels and ethically conscious brands.

At MUY MIA Boutique, we believe that fashion should not only be a reflection of personal style but also an embodiment of ethical choices. With a keen eye for detail and a passion for quality, we handpick each piece in our boutique, ensuring it resonates with the discerning taste of the sophisticated woman.

Whether you're seeking a sophisticated ensemble for a special occasion or timeless pieces to elevate your everyday style, our diverse collection caters to every aspect of your wardrobe. Embrace the art of dressing ethically without compromising on luxury, as you embark on a journey of self-expression through fashion.



MUY MIA is Spanish and means"so very me". We identify ourselves with the style and philosophy of the labels we represent.

Craftsmanship is the hallmark of our labels. Several of them have been created by small european family businesses, in alignment with our principle "Made in Europe". For us, true quality goes beyond appearances. It's about the comfort, durability, and overall satisfaction of our customers. That's why we handpick items that not only look beautiful but also feel great to wear.


Ethic & Sustainability

Our mission is to offer you a shopping experience that aligns with your values. We believe in making a positive impact on the fashion industry by sourcing clothing from small businesses and curating collections that stand against the tide of fast fashion. We carefully select pieces that are not only timeless and of excellent quality but also produced with a dedication to ethical practices. By supporting small businesses, we empower artisans who share our commitment to responsible production.

What we offer


Image consultant and founder of MUY MIA


Private Shopping

Would you like to have a private shopping experience outside our opening hours or experience a consultation or a Style Café workshop with friends? Enjoy a private shopping experience or a consultation in a cosy ambience.

MUY MIA was born out of the idea of opening an atelier to offer my clients the best possible consultation. From there, a boutique was born, with the aim of offering women dresses that would enhance their personality and style.

At the age of 30, I completed my training as a fashion designer and image consultant in styling, dress code and wardrobe planning. I have been working as a stylist since 2006. With my expertise, I am able to cater to your individual needs to bring out your best assets.

I look forward to getting to know you.


Boutique Shopping

Step into our Horgen boutique to indulge in a warm and inviting ambiance during our opening hours. It's the perfect place to unwind and explore an array of curated collections of clothing and accessories from over 12 unique brands.


Gift Cards

In addition to delightful fragrances and candles, we also offer shopping vouchers and the chance to experience a personal colour, style or wardrobe planning consultation.

A Gift of Endless Possibilities

Unwrap the joy of choice with our meticulously designed gift cards. Whether you're celebrating a milestone, expressing gratitude, or simply treating yourself, our gift cards unlock a world of fashion possibilities.

Sealed with Elegance

Choose the value that suits your style aspirations and receive your gift card beautifully packaged and ready to inspire. Every gift card is presented in an elegant package, a testament to the sophistication that defines your taste.

Rediscover Fashion, Your Way

Gift cards are only redeemable in-store.